Deeper, More Effective Online Reputation Monitoring for Smaller Businesses
In addition to participating actively on the major social networks, the world's biggest companies also expend untold energy monitoring what is said about them on the Internet. This can be surprisingly difficult work, especially when the scope of the effort expands beyond Facebook, Twitter, Instagram, and the like to include the tens of thousands of smaller social networks and forums where so much discussion happens.
It is such an imposing task, in fact, that many companies of smaller and medium size go without it entirely. With less in the way of resources to hand than the largest and most successful businesses, smaller ones might content themselves with monitoring a few judiciously chosen hashtags and keeping up with a Facebook page. This is important work, too, but it means that operations of this scale often only discover new developments regarding their reputations after they have ballooned to a certain level of significance.
In reality, there are some effective ways for even small businesses to gain access to deeper local seo and reputation management software. Services like Chatmeter, for example, are specialized to help local-scale companies root out the kinds of online talk that can ultimately impact their business levels, wherever that discussion might be found.
Fortunately, much of this online reputation management power can be used even by those with little or nothing in the way of technical background. With the chatmeter system, for example, all of the hard work is carried out by some sophisticated algorithms that are backed by an ever-evolving list of sites, storefronts, forums, and social networks to search. The experience of using such software, then, is much like that of perusing through the results of a search engine, except in this case one specialized to a particular company's very specific needs.
Even smaller and locally oriented companies can, then, go deeper in investigating their online reputations than they often do. A producer of particular niche products, for example, can set up alerts that will allow them to respond to complaints or negative reviews about their goods at any number of online retailers. With the hard work of actually finding these issues taken care of virtually automatically, the company's representatives can then focus on productively respond to any problems that crop up.
That means that, instead of facing down an issue that has already been shared hundreds of times on Facebook or Twitter, the company can nip the problem in the bud, engaging specifically with the one user that had the negative experience. In addition to preventing damaging social network effects from occurring, this often results in what had seemed like a problem turning into a positive opportunity, as a now-pleased customer shares news of a gratifying interaction.